Case Study - Premium Grounding
$0 to $200K in just 4 Months!
Industry
Health
Niche
Grounding Bed Sheets
Our Services
Advertising Audit & Strategy Map
CRO Strategy
Google Ads, Meta Ads
Date
6 Nov 2024
Background
Premium Grounding was a newly established small business that had ambitions to grow, BIG TIME! They were starting from $0 revenue per month when they had approached Matriarch Digital. The CEO, James, is successful and experienced with eCommerce, however did not have experience growing eCommerce stores rapidly with the power of online paid ads.
Key Challenges:
Lack of experience & expertise: has not run paid ads before engaging with the MD team.
Lack of time: has another eCommerce store that he runs full-time, so he needed the help from experts.
Big ambitions = big risk: the goal was to take Premium Grounding to a multi-million dollar business ASAP.
Our Strategy
We had assessed their complete business & marketing landscape, reviewed competitor insights, and their target audience behaviour to formulate a custom ads strategy. Their niche is very particular so we focused on the clear health problems that their dream buyer personas would care about the most.
Using uniquely creative copy, imagery and CRO strategies, we built a strong foundation to their ad accounts fit for long-term scaling.
The Results
Within just a 4 month partnership, we were able to take Premium Grounding from a $0 to $200K/month revenue business!
This meant that the CEO could hire more staff, lower their overall costs due to economies of scale, give time back to the CEO and team, and secure international expansion opportunities as well.
"great ROI on the investment"
"It's been a pleasure working with Paula and Celine. Communication is exceptional and I'm constantly feeling in the loop with how the ads are performing and what they're changing to make continual improvements. New strategies they've been implementing are steadily increasing my revenue and I'm starting to see a great ROI on the investment.
It's nice having them in my corner, they genuinely feel like an extension to my team. It's really evident that they've gone above and beyond to help me achieve great results. They are constantly recommending new ideas and have made suggestions that have returned significant sales for my business."
- James McWhinney, CEO
Book Your Free Strategy Session Today.
Ready to scale your small business to the next level? Click 'get started' to book a free, no-obligation strategy call with Celine and her team.
© 2025 Matriarch Digital Pty Ltd. We acknowledge the Traditional Custodians of country throughout Australia & their connections to land, sea & community. We pay our respect to their Elders past & present & extend that respect to all Aboriginal & Torres Strait Islander peoples today.