About Us

We're paid ads experts who partner exclusively with small businesses.

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Celine Fung Matriarch Digital

MEET THE FOUNDER & marketing director

Hey, I'm Celine!

I started Matriarch Digital with the intention to help good people better their lives. I aim to bring the highest level of paid ads expertise as possible to small businesses, without breaking the bank.

At my time at Google, I was unfortunately exposed to 100s of ad agencies who did not know what they were doing, had poor, unethical practices, and achieving poor results for their small business clients.

I now manage a team of 7 senior digital and creative strategists (no junior reps, no outsourcing) to make sure that 'marketing' and 'paid ads' are the last things that my clients worry about as a small business owner.

My goal is to always do right by my clients and do whatever it takes to help them succeed in the long-term to better their lives.

I've now spent 10+ years mastering my craft to:

be a trusted partner to small business owners

help my clients save time, save money & mitigate risks

ultimately transform my clients' livelihoods!

Why Choose Us?

We're a small business that gets 'small business'.

Based in Sydney, Australia, Matriarch Digital is a boutique team of paid ads experts who know first-hand that growing a small business is really, really hard. The daily challenges, resource constraints & need for real results without any waste... we've been through it all before!

Our mission is simple: to help good people better their lives by scaling their small businesses with sustainable marketing and honest, high-performance paid ads.

Real Experts with

10+ Years Experience

Not just another media buyer or agency. Our Marketing Director is an ex-Googler & leads a small team of senior experts who will personally manage your ads. We don't outsource to third-party junior reps, so you can sleep easy knowing you've got the right team on the job!

matriarch digital cost saving

Big Agency Expertise,

Small Business Pricing

Premium, systemised ads intelligence & service at a fraction of traditional costs. Imagine having ex-Google and Fortune 500 ad experts managing your ads - without the six-figure agency fees.

No Lock-in Contracts &

Selective Partnerships

We always strive to do what's right by the client, not what's easy. That's why we offer no B.S partnerships & let the results do all the talking. It also means we'll only partner with you if we know exactly how we'll help you achieve your goals. Simple!

Unmatched Transparency & Communication

No smoke, no mirrors - just honest, consistent communication. We are only a phone call, message or email away & you’ll have full visibility over what our team is executing on, 24/7. We have nothing to hide!

Testimonials

We don't like to brag, but our clients do.

Frequently Asked Questions

What are your minimum terms?

We don't think it's fair for small business owners to be locked into typical 6-12 month agency contracts. That's why we offer NO lock-in contracts! Yep, we let our work speak for itself. Simple!

How much do your services cost?

We give small businesses the opportunity to access top-level paid ads expertise without breaking the bank. You will get the same (we dare say, even better) high-performing ads intelligence and high-quality service that big agencies offer from at least $10K+ per month! Our pricing starts at $2.5K AUD for complete paid ads management.

How are you different from other ad agencies?

There are 100,000s of ad agencies around the globe, with many who claim to be experts but really are not. As a small business, you are also often not a priority for these agencies as you are most likely paying them the least. You may have been burned by one of these agencies before! The difference with us? We genuinely care and only exclusively work with small businesses! We understand small business challenges: lack of resources, time and expertise, and the need to see real results ASAP. Our team thrives in helping small business owners overcome these challenges and we're willing to be in the trenches with you, every step of the way. We are not afraid of getting our hands dirty and going above and beyond to help you scale to the next level!

What businesses and brands have you worked with?

Celine has personally worked and consulted with over 2000+ small businesses in the last 10 years of her career. Here at Matriarch Digital, we've worked with over 100+ small businesses in many different industries: from baby, healthcare, fashion, home decor, to financial services, law firms, local services, and more! We truly have a wealth of experience in many different niches... we've probably seen it all before!

Book Your Free Strategy Session Today

Ready to scale your small business to the next level? Click 'get started' to book a free, no-obligation strategy call with Celine and her team.

Celine Fung
Matriarch Digital Logo
  • +61 483 900 887

  • 81-83 Campbell St, Surry Hills, NSW, Australia, 2010

© 2025 Matriarch Digital Pty Ltd. We acknowledge the Traditional Custodians of country throughout Australia & their connections to land, sea & community. We pay our respect to their Elders past & present & extend that respect to all Aboriginal & Torres Strait Islander peoples today.