About Us

We're paid ads experts who partner exclusively with small businesses.

Why choose us?

We're a small business that gets 'small business'.

Based in Sydney, Australia, Matriarch Digital is a boutique team of paid ads experts who know first-hand that growing a small business is really, really hard. The daily challenges, resource constraints & need for real results without any waste... we've been through it all before!

Our mission is simple: to empower small business owners with sustainable marketing that drives significant growth & maximises profit, rapidly.

Real Experts with

10+ Years Experience

Our Marketing Director is an ex-Googler and leads a small team of senior-level experts who will personally manage your ads. We don't outsource to third-party junior reps, so you can sleep easy knowing you've got the right team on the job!

matriarch digital cost saving

Big Agency Expertise,

Small Business Pricing

Imagine having ex-Google and Fortune 500 ad experts managing your ads - without the six-figure agency fees. We've deliberately structured our agency to deliver premium ads intelligence at a fraction of traditional costs.

No Lock-in Contracts &

Selective Partnerships

We offer no B.S partnerships. We let the results do all the talking. It also means we'll only partner with you if we know exactly how we'll help you achieve your goals. Simple!

Unmatched Transparency &

Open Communication

We are truly a virtual extension to your team - we are only a phone call, message or email away & you’ll have full visibility over what our team is executing on, 24/7. We have nothing to hide!

Celine Fung Matriarch Digital

MEET THE FOUNDER & marketing director

Hey, I'm Celine!

I started Matriarch Digital with the intention to bring the highest level of paid ads expertise as possible to small businesses, without breaking the bank.

At my time at Google, I was unfortunately exposed to 100s of ad agencies who did not know what they were doing, had poor practices, achieving poor results, & basically scamming their small business clients.

I want 'marketing' & 'paid ads' to be the last things that you need to worry about as a small business owner.

My goal is to always do right by my clients & do whatever it takes to help my clients succeed in the long-term.

I've now spent 10+ years mastering my craft to be:

a trusted partner to small businesses

able & willing to be in the trenches with clients

able to transform my clients' livelihoods!

Book Your Free Strategy Session Today.

Ready to scale your small business to the next level? Click 'get started' to book a free, no-obligation strategy call with Celine and her team.

Celine Fung

© 2025 Matriarch Digital Pty Ltd. We acknowledge the Traditional Custodians of country throughout Australia & their connections to land, sea & community. We pay our respect to their Elders past & present & extend that respect to all Aboriginal & Torres Strait Islander peoples today.