Case Study - Nurture Parenting
+63% Leads & -20% CPA in 30 Days
Industry
Baby & Parenting
Niche
Baby Sleeping Consulting
Our Services
CRO Strategies
Google Ads, Pinterest Ads
Date
15 May 2023
Background
Karen is a baby sleep professional & expert with over 30+ years of experience & has helped more than 50,000 in her career. Her ambition to help more families globally with her compassionate baby sleeping program was an ambition that resonated strongly with Matriarch Digital, so we decided to partner with her & bring her program to more families in need!
Key Challenges:
Zero marketing experience = big risk: the client has relied heavily on word of mouth to run her business. With the strong growth ambitions she had, she needed an expert on her team to help her with all things marketing related so that her investment doesn't go down the drain!
Business critical: the client needed to grow the business with a strong lead gen/ marketing funnel in place, as her expenses at the time had increased significantly, making the business not as profitable as it should be.
Our Strategy
Choosing the right ad platforms - Nurture Parenting already had a great following & some strong testimonials. Karen's years of experience & successful results were the key USPs we wanted to target our messaging toward families & new parents. With Matriarch Digital's extensive experience in the Baby & Parenting industry & data-driven audience research, there was no doubt Google & Pinterest would be the best platforms to reach this target audience.
Once we developed & implemented the 'low-hanging fruit', bottom-of-funnel strategy for both ad platforms, Nurture Parenting saw immediate positive results. With our 'proof-of-concept' ad testing done, we had the confidence to create & implement the full-funnel ad strategy, which took their conversions to the next level.
The Results
In the first 30 days of the 'bottom-of-funnel' ads being live, Nurture Parenting saw +63% uplift in their leads, month-over-month.
Seeing this success, we launched their 'full-funnel' campaigns as well in the 2nd month, which resulted in +32% uplift in leads, month-over-month.
Strong growth in a very short amount of time!
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