Case Study - Wild Yarn
From 4x to 10.26x ROAS in 60 days
Industry
Home & Decor
Niche
Rugs
Our Services
Advertising Audit & Strategy Map
CRO Strategy
Google Ads, Meta Ads
Date
3 May 2024
Background
Wild Yarn had partnered with Matriarch Digital for 2 years already. In 2023, Wild Yarn had ambitions to grow exponentially. Sayeda, the co-founder of Wild Yarn, now had the infrastructure to compete with the big dogs in the industry e.g. Miss Amara & Temple & Webster. It was up to Matriarch Digital to get them in front of new audiences & grow their market share.
Key Challenges:
Low ROAS performance to date: Wild Yarn has a small and nimble marketing team of 3. With no formal marketing expertise, or much experience, they were stuck on a super unprofitable ROAS for over 6 months. Money down the drain!
Lack of time: Given the lack of resources, they also lacked time! It was up to the MD team to give them time back.
Business critical: they needed to get their ROAS to a profitable place, or their business would cease to exist. Their ads performance
Our Strategy
Omni-channel approach: MD had only supported Wild Yarn with Google Ads, however it was time to explore platform expansion, i.e. run Facebook, Instagram & Pinterest Ads. Through extensive SWOT, competitor & online market opportunity sizing analyses, Matriarch created a complete custom omni-channel blueprint for Wild Yarn, as the guiding 'bible' for all digital marketing efforts of the team.
Extensive A/B ads creative testing: with the guidance of the custom blueprint, Matriarch Digital's in-house graphics designer's skills were put to the test. Every week, five new ad creatives were being tested across FB, IG & Pinterest until we had the winning ad sets & ad creatives to scale.
Product feed optimisations: Wild Yarn had new products launching every month. Therefore the MD team ensured successful promotion of new products via a promotions calendar coordinated with consistent product feed optimisations in Google and Meta.
The Results
By the 60-day mark, Wild Yarn's paid ads ROAS average went from 4x to 10.26x ROAS in just 60 days of the omnichannel approach.
This meant their ads got even more profitable when Matriarch Digital was able to bring all ad platforms working cohesively together, creating a truly complete paid ads machine.
"Under-promising & over-delivering"
“Thank you Matriarch Digital! They are a very transparent company & believe in under-promising & over-delivering. They have done a very good job - very happy with the results. Thank you so much for your help & dedication.”
- Sayeda Seddiq, Co-founder
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