
Celine Fung - Marketing Director, ex-Googler, DJ & shutterbug
Let me guess: you’ve tried boosting posts, hiring so-called “gurus” or "experts", or juggling Google and Meta Ads campaigns yourself between customer calls and running your business.
But deep down, you know your ads should be doing more... and it shouldn't be so hard for you.
Or, maybe you’ve been burned before; overpromised, underdelivered and left guessing where your money went.
You’re spending $300+/day and not seeing predictable returns.
You don’t have the time or expertise to manage campaigns or track every metric.
You’ve been stuck with agencies or "gurus" that talk in circles, not clear numbers and transparent strategy in every day language.
You want a transparent expert paid ads partner who actually cares about your results.
If we don’t hit the agreed KPIs within 90 days, we’ll continue managing your campaigns at no extra cost until we do.
That’s our way of proving we’re in this with you 🏆
Scaling business owners and founders choose Celine and the Matriarch Digital team because they're sick of sh*tty partnerships: they want clear communication, clarity in strategy and performance, and they want to scale profitably (not just "more clicks")!
Celine will personally lead your strategy and ad accounts. Yep, that’s right! You will directly partner with a true paid ads expert with over 10+ years of experience.
We are truly a virtual extension to your team - we are only a phone call, message or email away & you’ll have full visibility over what our team is executing on, 24/7.
We monitor and manage ads on a daily basis. We test, iterate, and scale every week. Foolproof & unmatched ads management.

with Google and Meta Ads Management


with Google Ads Management


with Google Ads Management


I started Matriarch Digital with the intention to help good people better their lives. I aim to bring the highest level of paid ads expertise as possible to scaling businesses, without breaking the bank.
At my time at Google, I was unfortunately exposed to 1000s of ad agencies who did not know what they were doing, had poor, unethical practices, and achieving poor results for their clients.
I now manage a team of 7 senior digital and creative strategists (no junior reps, no outsourcing) to make sure that 'marketing' and 'paid ads' are the last things that my clients worry about as a scaling business owner.
My goal is to always do right by my clients and do whatever it takes to help them succeed in the long-term to better their lives.
I've now spent 10+ years mastering my craft to:
be a trusted partner to scaling business owners
help my clients save time, save money & mitigate risks
ultimately transform my clients' livelihoods!
Turn your ad accounts into a money-printing machine. Our targeted ad strategies and stand-out creatives cut through the clutter, profitably.

We start by listening to you. We need to understand the goals of your scaling business, unique target audience, competitors, market and current ad performance.

We research and draft eye-catching ad designs and compelling copy that speak directly to your ideal customer's pain points and desires.

Before you spend a dollar, we invest hours auditing your ads, market, competitors and goals.
The result? A laser-focused, custom marketing strategy that's data-driven, AI-powered and cuts through the noise—no cookie-cutter B.S.

We don't just set and forget. Our team obsessively monitors, optimizes and scale your ads in real-time. Our relentless approach means your ads are constantly evolving. We don't rest until your ads are delivering the most profitable results possible.
Our results speak for themselves. Check out how we've been able to help grow businesses to the next level.

eComm | Health | Bed Sheets
Premium Grounding was a newly established small business that had ambitions to grow, BIG TIME! They were starting from $0 per month when they had approached MD, and didn't have experience growing rapidly with the power of online paid ads.

eComm | Pet | Supplements
PetzPark decided to partner with MD as their Google Ads growth had become stagnant and less profitable. It was up to us to create a full-funnel ads strategy that would revive the account and business profitability.

Lead Gen | Professional Services | Law Firm
Segelov Taylor Lawyers had partnered with Matriarch Digital for 2 years with steady growth in leads. The co-founder of Segelov Taylor Lawyers had ambitions to grow their service offering & further expand their team.

eComm | Home & Decor | Rugs
Wild Yarn had partnered with MD for 2 years already. They now had the infrastructure to compete with the big dogs in the industry e.g. Miss Amara & Temple & Webster. It was up to MD to grow their market share.
We don't think it's fair for scaling business owners to be locked into typical 6-12 month agency contracts. That's why we offer NO lock-in contracts! Yep, we let our work speak for itself. Simple!
We give scaling businesses the opportunity to access top-level paid ads expertise without breaking the bank. You will get the same (we dare say, even better) high-performing ads intelligence and high-quality service that big agencies offer from at least $10K+ per month! Our pricing starts at $5K AUD for complete ads scaling system management.
There are 100,000s of ad agencies around the globe, with many who claim to be experts but really are not. As a scaling business, you are also often not a priority for these agencies as you are most likely paying them the least. You may have been burned by one of these agencies before! The difference with us? We genuinely care and only exclusively work with scaling businesses! We understand scaling business challenges: lack of resources, time and expertise, and the need to see real results ASAP. Our team thrives in helping business owners overcome these challenges and we're willing to be in the trenches with you, every step of the way. We are not afraid of getting our hands dirty and going above and beyond to help you scale to the next level!
Celine has personally worked and consulted with over 2000+ scaling businesses in the last 10 years of her career. Here at Matriarch Digital, we've worked with over 120+ scaling businesses in many different industries: from baby, healthcare, fashion, home decor, to financial services, law firms, local services, and more! We truly have a wealth of experience in many different niches... we've probably seen it all before!
Ready to scale your business to the next level? Click 'get started' to book a free, no-obligation strategy call with Celine and her team.
