Home & Decor
Mattresses
Advertising Audit & Strategy Map
Google Ads
Microsoft Ads (Bing Ads)
13 August 2025
Latex for Less was an up and coming natural latex mattress brand in the US. They had big ambitions to take their growth to the next level and expand their manufacturing facility in Texas.
They had been working with the MD team for ~6 months, and were about to experience the 4th of July madness. The goal was the maximise the revenue and profit from this 4th of July sale period, and to set a new company record.
With this, MD rolled up their sleeves and started planning 2 months prior to the 4th of July sale, leaving as little to chance as possible.
Lack of time: Michael H, the CEO of Latex for Less, definitely had his hands tied with other more important things than marketing; inventory management, manufacturing efficiency, logistics, product quality control, etc.
Burnt by agencies and needed a trusted partner: the CEO and his team had a good foundation of what sound Google Ads campaigns should look like, however did not have the expertise to really take revenue and profit to the next level. They have worked with many agencies in the past, however no one was able to fill their void, until now.
Set up a truly full-funnel Google Ads campaign strategy:
1) BOF Search + PMax Campaigns: with the high-intent keywords Latex for Less absolutely would need to show up for.
2) MOF Search Campaigns: with the longer-tail keywords to increase Latex for Less's website traffic without costing an arm and a leg.
3) TOF YouTube + PMax Campaigns: to help Latex for Less really dominate the latex mattress market in the US.
Strip back on money-wasting campaign settings: there were so many default campaign settings that were left enabled e.g. Search Partners, App Placements, etc. Matriarch Digital had to do a complete overhaul of any existing campaigns that needed to say active, and brought forward all the best practice campaign settings to the new campaigns we had set up.
Conversion tracking needed to be fix: the previous agency had been optimising the campaigns on false, inaccurate data because their conversion tracking wasn't set up properly. We needed to make sure they had a good clean foundation before we make informed, data-driven decisions.
Daily monitoring, daily budget/ bid changes = fast scaling: there is no such thing as 'set and forget' here at Matriarch Digital. We followed the same principles for Latex for Less to make sure we don't miss a single error or opportunity to scale (and to scale FAST).
The 4th of July period is one of the most critical sales windows in the US, where strategic ad execution can make or break seasonal revenue goals.
Matriarch Digital were able to significantly improve ROAS, conversion value, and conversion efficiency, compared to last year's 4th of July sale period.
4th of July Sale Period 2025 vs. 2024:
- +$122K USD in Revenue (+54% YoY)
- maintain 3x ROAS (+18% YoY)
- 113 Purchases (+40% YoY)