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About Us

We are your go-to online advertising agency, empowering women & minority owned SMBs across Australia.

Based in Sydney, Australia, Matriarch Digital is a boutique team of digital growth marketers who truly believe in inclusion & equity in business.

Our co-founder is an ex-Googler and spent years mastering her craft, so we know exactly what it'll take to transform livelihoods and empower you to take your business to the next level.

If this resonates with you, we'd love to have a chat with you!

GET IN TOUCH

MEET OUR TEAM

CELINE FUNG

Managing Director

Google Ads Director

MARISSA PAYNE

Social Ads Director

RODNEY JOHNSON

Lead Digital Strategist

JAMMILLE CIOCSON

Lead Creative Strategist

PAULA PATAL

Customer Success Manager

JAY SARKER

Digital Strategist

OUR APPROACH

💰

We Treat Your Business Like
it's Our Own

We only care about one thing - your ROI. We get customers, not just clicks, with our high-performance paid ads strategies & campaigns that are optimised & monitored meticulously on a daily basis.

We make sure you’re getting the best ROAS possible by spending each dollar like it’s our own.

🤝

Exclusive Insider Relationships to get Ahead of Competition

Our co-founder is an ex-Googler, so we have exclusive insider relationships within Google, Meta, Tiktok & Pinterest to help you get ahead of your competition with ease.

This is critical in an industry & platform that changes so rapidly! We know what your next move needs to be so that you can be successful in the long term.

💬

Unmatched Open Communication & Transparency

If you’ve worked with agencies before, you know that more often than not, communication & transparency is always an issue. Not with Matriarch Digital!

We are truly a virtual extension to your team - we are only a phone call, text, message or email away & you’ll have full visibility over what our team is executing on, 24/7.

LET'S CHAT

WHY CHOOSE US?

Sydney-based team

We are a boutique digital marketing team based in Sydney, Australia!

Ex-Googler co-founder

Our co-founder learnt all the secrets of the trade right from the source; Google HQ!

Exclusive direct relationships

We have direct insider relationships with the likes of Google, Meta, TikTok, Pinterest & more.

10+ years experience

When it comes to digital marketing, we've seen it all & know what good looks like.

No lock-in contracts

We offer no B.S engagements as that's how sure we are of our results!

Selective partnerships

We'll only partner with you if we know exactly how we'll help you achieve your business goals. Simple!

OUR VALUES

Empowering

Matriarch is here to help you do what you love and help you grow all at the same time. Whether your business is snacks, nappies, podcasts, MMA gear, journals, if it's being driven by you, we want to hear from you. If you're shooting for the moon, we're here to send you all the way there. 👩🏽‍🚀🚀

Approachable

We're here to keep it real. Matriarch is open and honest, avoiding phoney marketing promises and language that's complicated just for the sake of it. We see ourselves as a group of humans helping other humans, so being friendly and sincere comes easy. We take ourselves seriously, but not too seriously. We have fun with our growth projects and make sure that you do too. 💛

Purposeful

Matriarch exists to help women and minority focused businesses thrive. From women to women, we understand your needs and your drive, and we will take each step with you to plan, finesse, focus, and optimise. We'll get the job done. 👩🏻‍💻

Unconventional

We're not here to do the bare minimum, or to tell you that ads and a nice website are good for your website. You know that, you're smart. We know what other agencies are saying to you - we've been there, so we know what needs to change. The benefit we bring to you is that our team's experiences span from working on ASX listed companies, Fortune500 companies, and startups. 📈