Case Study

+278% Leads & -77% CPA in 90 Days

INDUSTRY

Professional Services

OUR SERVICES

Google Ads, Meta Ads

DATE

14 Feb 2023

Background

Segelov Taylor Lawyers had partnered with Matriarch Digital for 2 years with steady MoM growth in leads. Now, Tanya (co-founder of Segelov Taylor Lawyers) had ambitions to grow their service offering & further expand their team!

Key Challenges:

Lack of time & resources: as lawyers, the co-founders had no time to work 'on the business'; they were stuck working 'in the business. They needed to get time back on their calendar to be more strategic about their business.

Lack of Google Ads experience: the law firm had minimal Google Ads experience. They heavily relied on the Google Ads rep support which was not enough for them to strategise and scale long-term.

Business critical: they needed to get more leads at a lower cost per lead, given new overhead costs significantly impacting their business P&L.

Our Strategy

Top of Funnel Engagement - Segelov Taylor's new services & specialty cases are complex. Therefore, people typically would do a lot of research before considering engaging with lawyers. With this in mind, we focused on offering people information kits, guides & checklists which are top-of-funnel 'lead magnet' offers with a lower level of commitment. We aligned these new offers to testimonials & services that Segelov Taylor offered.

Lead Quality Control - In order to increase the number of qualified leads & ensure that we didn’t get a high number of people downloading the top funnel offers who didn’t have the intention to take the next step, we reviewed Segelov Taylor's internal data against the Google Ads conversion data so that we could put a greater focus on the keywords, audiences, time of day, locations & ads which were generating a higher number of qualified leads.

Utilising Google’s Newest Features - We put an emphasis on testing Google’s newest features which were relevant to Segelov Taylor’s campaigns. We tested a range of audiences signals (groups of people who have high intent to buy) which allowed us to spend more efforts on the audiences & ads which were generating a higher of leads.

The Results

Within 90 days of our new approach & campaigns, we saw significant results already: +278.33% in leads & -77.73% drop in cost-per-acquisition.

The conversion rate also increased significantly by +119.98%, which means the the ads were resonating with the audience much more with highly relevant content/ landing pages.

0+
businesses scaled
$0M+
ad spend managed
$0M+
revenue generated
0+
years of experience

The questions every scaling business asks first.

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What are your minimum terms?

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How much do your management cost?

Our retainers start at $3,000/month AUD for full-funnel paid ads management and unlimited creative execution. We'll provide you with an exact quote in your free scaling strategy call.

How long until we see results?

We use a unique 90-day scaling strategy and system here at Matriarch Digital. For most accounts, we see early indicators within 30 days and meaningful performance shifts by day 60–90. The high-velocity scaling phase typically kicks in months 3–6. Don't worry, we'll be upfront if a project will take longer to prove out.

What makes you different from other agencies?

Three things. First, we specialise in ONLY scaling businesses with paid ad systems. This has been our bread and butter for over 10 years. Second, we don't outsource any strategy work or execution to ensure the best quality output and control. Everything is in-house, including creatives. We create statics, carousels and video ads all in-house. Third, you work directly with Celine and senior digital strategists, not junior account managers reading from an out-of-date playbook. Each of us genuinely cares about your business growth, so rest assured that there are only true experts who understand your business on your Matriarch Digital team.

Who actually runs my account day-to-day?

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