Case Study

Health & Wellness
Google Ads, Meta Ads
6 Nov 2024
James M, Founder and CEO of Premium Grounding
Premium Grounding was a newly established small business that had ambitions to grow, BIG TIME! They were starting from $0 revenue per month when they had approached Matriarch Digital. The CEO, James, is successful and experienced with eCommerce, however did not have experience growing eCommerce stores rapidly with the power of online paid ads.
Key Challenges:
Lack of experience & expertise: has not run paid ads before engaging with the MD team.
Lack of time: has another eCommerce store that he runs full-time, so he needed the help from experts.
Big ambitions = big risk: the goal was to take Premium Grounding to a multi-million dollar business ASAP.
We had assessed their complete business & marketing landscape, reviewed competitor insights, and their target audience behaviour to formulate a custom ads strategy. Their niche is very particular so we focused on the clear health problems that their dream buyer personas would care about the most.
Using uniquely creative copy, imagery and CRO strategies, we built a strong foundation to their ad accounts fit for long-term scaling.
What did the account structure look like?
It was a mix of:
1) Google Ads BOF campaigns (Search + PMax Feed Only)
2) Google Demand Gen campaign
3) Meta Ads Testing Campaign (ADV+ with interest targeting)
4) Meta Ads Retargeting Campaign
We made sure that we had at least 20x new static, carousel and video creatives per week that we could test and scale FAST.
Within just a 4 month partnership, we were able to take Premium Grounding from a $0 to $200K/month revenue business!
This meant that the CEO could hire more staff, lower their overall costs due to economies of scale, give time back to the CEO and team, and secure international expansion opportunities as well.
Got more questions not listed? Just get in touch. We're happy to chat through them.
We don't think it's fair for scaling business owners to be locked into typical 6-12 month agency contracts. That's why we offer NO lock-in contracts! Yep, we let our work speak for itself. Simple!
Our retainers start at $3,000/month AUD for full-funnel paid ads management and unlimited creative execution. We'll provide you with an exact quote in your free scaling strategy call.
We use a unique 90-day scaling strategy and system here at Matriarch Digital. For most accounts, we see early indicators within 30 days and meaningful performance shifts by day 60–90. The high-velocity scaling phase typically kicks in months 3–6. Don't worry, we'll be upfront if a project will take longer to prove out.
Three things. First, we specialise in ONLY scaling businesses with paid ad systems. This has been our bread and butter for over 10 years. Second, we don't outsource any strategy work or execution to ensure the best quality output and control. Everything is in-house, including creatives. We create statics, carousels and video ads all in-house. Third, you work directly with Celine and senior digital strategists, not junior account managers reading from an out-of-date playbook. Each of us genuinely cares about your business growth, so rest assured that there are only true experts who understand your business on your Matriarch Digital team.
Celine and her Lead Digital Strategist (Rodney) will create and manage each account's strategy. A senior digital strategist (5+ years experience minimum) and a creative strategist will execute Celine's and Rodney's grand plans. You'll meet them on the kickoff call. No bait-and-switch.
Ready to scale your business to the next level? Click 'get started' to book a free, no-obligation strategy call with Celine and her team.
Copyright 2026. Australia. All Rights Reserved.