Case Study

+63% Leads & -20% CPA in 30 Days

INDUSTRY

Baby & Parenting

OUR SERVICES

Google Ads, Pinterest Ads

DATE

15 May 2023

Background

Karen is a baby sleep professional & expert with over 30+ years of experience & has helped more than 50,000 in her career. Her ambition to help more families globally with her compassionate baby sleeping program was an ambition that resonated strongly with Matriarch Digital, so we decided to partner with her & bring her program to more families in need!

Key Challenges:

Zero marketing experience = big risk: the client has relied heavily on word of mouth to run her business. With the strong growth ambitions she had, she needed an expert on her team to help her with all things marketing related so that her investment doesn't go down the drain!

Business critical: the client needed to grow the business with a strong lead gen/ marketing funnel in place, as her expenses at the time had increased significantly, making the business not as profitable as it should be.

Our Strategy

Choosing the right ad platforms - Nurture Parenting already had a great following & some strong testimonials. Karen's years of experience & successful results were the key USPs we wanted to target our messaging toward families & new parents. With Matriarch Digital's extensive experience in the Baby & Parenting industry & data-driven audience research, there was no doubt Google & Pinterest would be the best platforms to reach this target audience.

Once we developed & implemented the 'low-hanging fruit', bottom-of-funnel strategy for both ad platforms, Nurture Parenting saw immediate positive results. With our 'proof-of-concept' ad testing done, we had the confidence to create & implement the full-funnel ad strategy, which took their conversions to the next level.

The Results

In the first 30 days of the 'bottom-of-funnel' ads being live, Nurture Parenting saw +63% uplift in their leads, month-over-month.

Seeing this success, we launched their 'full-funnel' campaigns as well in the 2nd month, which resulted in +32% uplift in leads, month-over-month.

0+
businesses scaled
$0M+
ad spend managed
$0M+
revenue generated
0+
years of experience

The questions every scaling business asks first.

Got more questions not listed? Just get in touch. We're happy to chat through them.

What are your minimum terms?

We don't think it's fair for scaling business owners to be locked into typical 6-12 month agency contracts. That's why we offer NO lock-in contracts! Yep, we let our work speak for itself. Simple!

How much do your management cost?

Our retainers start at $3,000/month AUD for full-funnel paid ads management and unlimited creative execution. We'll provide you with an exact quote in your free scaling strategy call.

How long until we see results?

We use a unique 90-day scaling strategy and system here at Matriarch Digital. For most accounts, we see early indicators within 30 days and meaningful performance shifts by day 60–90. The high-velocity scaling phase typically kicks in months 3–6. Don't worry, we'll be upfront if a project will take longer to prove out.

What makes you different from other agencies?

Three things. First, we specialise in ONLY scaling businesses with paid ad systems. This has been our bread and butter for over 10 years. Second, we don't outsource any strategy work or execution to ensure the best quality output and control. Everything is in-house, including creatives. We create statics, carousels and video ads all in-house. Third, you work directly with Celine and senior digital strategists, not junior account managers reading from an out-of-date playbook. Each of us genuinely cares about your business growth, so rest assured that there are only true experts who understand your business on your Matriarch Digital team.

Who actually runs my account day-to-day?

Celine and her Lead Digital Strategist (Rodney) will create and manage each account's strategy. A senior digital strategist (5+ years experience minimum) and a creative strategist will execute Celine's and Rodney's grand plans. You'll meet them on the kickoff call. No bait-and-switch.

Ready to scale?

Ready to scale your business to the next level? Click 'get started' to book a free, no-obligation strategy call with Celine and her team.

+61 483 900 887

Level 1, 63-73 Ann St, Surry Hills, NSW, Australia, 2010

Copyright 2026. Australia. All Rights Reserved.