Case Study

$122K+ in Revenue in 7 Days (+54% YoY)

INDUSTRY

Home & Decor

OUR SERVICES

Google Ads, Meta Ads, Bing Ads

DATE

13 August 2025

Background

Latex for Less was an up and coming natural latex mattress brand in the US. They had big ambitions to take their growth to the next level and expand their manufacturing facility in Texas.

They had been working with the MD team for ~6 months, and were about to experience the 4th of July madness. The goal was the maximise the revenue and profit from this 4th of July sale period, and to set a new company record.

With this, MD rolled up their sleeves and started planning 2 months prior to the 4th of July sale, leaving as little to chance as possible.

Key Challenges:

Lack of time: Michael H, the CEO of Latex for Less, definitely had his hands tied with other more important things than marketing; inventory management, manufacturing efficiency, logistics, product quality control, etc.

Burnt by agencies and needed a trusted partner: the CEO and his team had a good foundation of what sound Google Ads campaigns should look like, however did not have the expertise to really take revenue and profit to the next level. They have worked with many agencies in the past, however no one was able to fill their void, until now.

Our Strategy

Set up a truly full-funnel Google Ads campaign strategy:

1) BOF Search + PMax Campaigns: with the high-intent keywords Latex for Less absolutely would need to show up for.

2) MOF Search Campaigns: with the longer-tail keywords to increase Latex for Less's website traffic without costing an arm and a leg.

3) TOF YouTube + PMax Campaigns: to help Latex for Less really dominate the latex mattress market in the US.

Strip back on money-wasting campaign settings: there were so many default campaign settings that were left enabled e.g. Search Partners, App Placements, etc. Matriarch Digital had to do a complete overhaul of any existing campaigns that needed to say active, and brought forward all the best practice campaign settings to the new campaigns we had set up.

Conversion tracking needed to be fix: the previous agency had been optimising the campaigns on false, inaccurate data because their conversion tracking wasn't set up properly. We needed to make sure they had a good clean foundation before we make informed, data-driven decisions.

Daily monitoring, daily budget/ bid changes = fast scaling: there is no such thing as 'set and forget' here at Matriarch Digital. We followed the same principles for Latex for Less to make sure we don't miss a single error or opportunity to scale (and to scale FAST).

The Results

The 4th of July period is one of the most critical sales windows in the US, where strategic ad execution can make or break seasonal revenue goals.

Matriarch Digital were able to significantly improve ROAS, conversion value, and conversion efficiency, compared to last year's 4th of July sale period.

4th of July Sale Period 2025 vs. 2024:

1) +$122K USD in Revenue (+54% YoY)

2) maintain 3x ROAS (+18% YoY)

3) 113 Purchases (+40% YoY)

0+
businesses scaled
$0M+
ad spend managed
$0M+
revenue generated
0+
years of experience

The questions every scaling business asks first.

Got more questions not listed? Just get in touch. We're happy to chat through them.

What are your minimum terms?

We don't think it's fair for scaling business owners to be locked into typical 6-12 month agency contracts. That's why we offer NO lock-in contracts! Yep, we let our work speak for itself. Simple!

How much do your management cost?

Our retainers start at $3,000/month AUD for full-funnel paid ads management and unlimited creative execution. We'll provide you with an exact quote in your free scaling strategy call.

How long until we see results?

We use a unique 90-day scaling strategy and system here at Matriarch Digital. For most accounts, we see early indicators within 30 days and meaningful performance shifts by day 60–90. The high-velocity scaling phase typically kicks in months 3–6. Don't worry, we'll be upfront if a project will take longer to prove out.

What makes you different from other agencies?

Three things. First, we specialise in ONLY scaling businesses with paid ad systems. This has been our bread and butter for over 10 years. Second, we don't outsource any strategy work or execution to ensure the best quality output and control. Everything is in-house, including creatives. We create statics, carousels and video ads all in-house. Third, you work directly with Celine and senior digital strategists, not junior account managers reading from an out-of-date playbook. Each of us genuinely cares about your business growth, so rest assured that there are only true experts who understand your business on your Matriarch Digital team.

Who actually runs my account day-to-day?

Celine and her Lead Digital Strategist (Rodney) will create and manage each account's strategy. A senior digital strategist (5+ years experience minimum) and a creative strategist will execute Celine's and Rodney's grand plans. You'll meet them on the kickoff call. No bait-and-switch.

Ready to scale?

Ready to scale your business to the next level? Click 'get started' to book a free, no-obligation strategy call with Celine and her team.

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