Case Study

+200% Leads in just 4 Months

INDUSTRY

Local Services

OUR SERVICES

Google Ads, Meta Ads

DATE

13 Aug 2025

Background

Deionno Electrical had come to Matriarch Digital for one reason; MORE LEADS! They were already a key service provider in the Adelaide region, however had strong ambitions to dominate the local solar installation and repair market.

Given the high competition, Deionno Electrical needed the expertise of a trusted partner to really squeeze every lead they can out of a limited budget. In short, they really needed more bang for buck, otherwise they would need to stop all Google Ads campaigns.

Key Challenges:

Stagnant leads: the agency managing the Google Ads account at the time were not making any significant changes and optimisations that could fulfil the business's appetite for more solar leads.

Lack of time: Joe Deionno, the CEO, is one busy man! This means he absolutely did not have the time to be looking at his Google Ads account on a weekly nor a daily basis. He needed experts he could trust to do it for him.

Lack of Google Ads strategy and expertise: Joe is an expert electrician, but he is not an expert Google Ads Strategist. Luckily for him, Celine (our Marketing Director) is one herself!

Our Strategy

Set up a truly full-funnel Google Ads campaign strategy:

1) BOF Search + PMax Campaigns: with the high-intent keywords Deionno Electrical absolutely would need to show up for.

2) MOF Search Campaigns: with the longer-tail keywords to increase Deionno Electrical's website traffic without costing an arm and a leg.

3) TOF YouTube + PMax Campaigns: to help Deionno really dominate the Adelaide market as THE trusted voice for all things solar-related.

Strip back on money-wasting campaign settings: there were so many default campaign settings that were left enabled e.g. Search Partners, App Placements, etc. Matriarch Digital had to do a complete overhaul of any existing campaigns that needed to say active, and brought forward all the best practice campaign settings to the new campaigns we had set up.

Conversion tracking needed to be fixed: the previous agency had been optimising the campaigns on false, inaccurate data because their conversion tracking wasn't set up properly. We needed to make sure Deionno Electrical had a good clean foundation before we make informed, data-driven decisions.

Daily monitoring, weekly optimisations = fast scaling: there is no such thing as 'set and forget' here at Matriarch Digital. We followed the same principles for Deionno Electrical to make sure we don't miss a single error or opportunity to scale (and to scale FAST).

The Results

In just 4 months, we were able to achieve:

1) +400% increase in impressions

2) +150% increase in clicks

3) -65% drop in CPCs

... and a whopping +200% in high-quality leads!

0+
businesses scaled
$0M+
ad spend managed
$0M+
revenue generated
0+
years of experience

The questions every scaling business asks first.

Got more questions not listed? Just get in touch. We're happy to chat through them.

What are your minimum terms?

We don't think it's fair for scaling business owners to be locked into typical 6-12 month agency contracts. That's why we offer NO lock-in contracts! Yep, we let our work speak for itself. Simple!

How much do your management cost?

Our retainers start at $3,000/month AUD for full-funnel paid ads management and unlimited creative execution. We'll provide you with an exact quote in your free scaling strategy call.

How long until we see results?

We use a unique 90-day scaling strategy and system here at Matriarch Digital. For most accounts, we see early indicators within 30 days and meaningful performance shifts by day 60–90. The high-velocity scaling phase typically kicks in months 3–6. Don't worry, we'll be upfront if a project will take longer to prove out.

What makes you different from other agencies?

Three things. First, we specialise in ONLY scaling businesses with paid ad systems. This has been our bread and butter for over 10 years. Second, we don't outsource any strategy work or execution to ensure the best quality output and control. Everything is in-house, including creatives. We create statics, carousels and video ads all in-house. Third, you work directly with Celine and senior digital strategists, not junior account managers reading from an out-of-date playbook. Each of us genuinely cares about your business growth, so rest assured that there are only true experts who understand your business on your Matriarch Digital team.

Who actually runs my account day-to-day?

Celine and her Lead Digital Strategist (Rodney) will create and manage each account's strategy. A senior digital strategist (5+ years experience minimum) and a creative strategist will execute Celine's and Rodney's grand plans. You'll meet them on the kickoff call. No bait-and-switch.

Ready to scale?

Ready to scale your business to the next level? Click 'get started' to book a free, no-obligation strategy call with Celine and her team.

+61 483 900 887

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