Case Study

6x ROAS & +30% Revenue in 30 days

INDUSTRY

Food & Beverage

OUR SERVICES

Google Ads, Meta Ads

DATE

2 Feb 2023

Background

The founder, Jamie, had been running their eCommerce store, Cocochine Coffee, selling specialty Vietnamese coffee beans online for 3 years. This was just a side hustle of Jamie's that she was running out of her bedroom! He reached out to Matriarch Digital as he was keen to quit his 9 to 5 job and grow his business full-time.

Key Challenges:

Low ROAS performance to date: their break even ROAS was 3x ROAS, and they were achieving 1-2x ROAS in the past 3 months. This meant they were losing money running their Google Ads!

Lack of time: as a one-man band, Jamie was strapped for time, which all small business owners can relate to.

Business critical: they needed to get their ROAS to a profitable place, or their business would cease to exist.

Our Strategy

Fresh Start - The existing Meta & Google Ads account structure was very messy. Even trying to dissect the data was a mission because of how many hands these campaigns have been through. We concluded it'd be better the start from scratch following Matriarch's best practices.

Bottom of Funnel-focused Campaigns - It was clear that Cocochine was not capturing enough traffic from audiences who were ready to purchase coffee beans immediately. They were too focused on upper/ middle funnel strategies. Therefore we implemented a series of campaigns, positioning a series of attractive offers, to test & see which bottom-funnel audiences and high-intent keywords were winners. We doubled down on what was working, pivoting away from what wasn't working, and already began seeing success around the 14-day mark.

Shopping Feed Optimisation - Cocochine was not ranking for any of its products on Google. This was a big red flag. After extensive feed audits & tests, we were able to diagnose the feed quality issues, help them improve SEO titles for different product pages, & make extensive product feed optimisations, resulting in them ranking #1 for Google Shopping Ads for high-intent keywords.

The Results

By the 14-day mark, Cocochine Coffee had already begun to see their early success, with an uplift of ROAS from 2.08x to 4.28x across their Google & Meta Ads accounts.

By the 30-day mark, their Google Ads ROAS hit an all-time high of 6.56x. Their Meta Ads account stayed a consistent ~4x ROAS. Their Shopify revenue reports showed a +29% increase month-over-month.

Jamie have since hired 2 new people to their in-house team, 1 being a marketing manager whom we support today.

0+
businesses scaled
$0M+
ad spend managed
$0M+
revenue generated
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years of experience

The questions every scaling business asks first.

Got more questions not listed? Just get in touch. We're happy to chat through them.

What are your minimum terms?

We don't think it's fair for scaling business owners to be locked into typical 6-12 month agency contracts. That's why we offer NO lock-in contracts! Yep, we let our work speak for itself. Simple!

How much do your management cost?

Our retainers start at $3,000/month AUD for full-funnel paid ads management and unlimited creative execution. We'll provide you with an exact quote in your free scaling strategy call.

How long until we see results?

We use a unique 90-day scaling strategy and system here at Matriarch Digital. For most accounts, we see early indicators within 30 days and meaningful performance shifts by day 60–90. The high-velocity scaling phase typically kicks in months 3–6. Don't worry, we'll be upfront if a project will take longer to prove out.

What makes you different from other agencies?

Three things. First, we specialise in ONLY scaling businesses with paid ad systems. This has been our bread and butter for over 10 years. Second, we don't outsource any strategy work or execution to ensure the best quality output and control. Everything is in-house, including creatives. We create statics, carousels and video ads all in-house. Third, you work directly with Celine and senior digital strategists, not junior account managers reading from an out-of-date playbook. Each of us genuinely cares about your business growth, so rest assured that there are only true experts who understand your business on your Matriarch Digital team.

Who actually runs my account day-to-day?

Celine and her Lead Digital Strategist (Rodney) will create and manage each account's strategy. A senior digital strategist (5+ years experience minimum) and a creative strategist will execute Celine's and Rodney's grand plans. You'll meet them on the kickoff call. No bait-and-switch.

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