Omnichannel approach - Matriarch Digital had only supported Wild Yarn with Google Ads, however it was time to explore platform expansion, i.e. run Facebook, Instagram & Pinterest Ads. Through extensive SWOT, competitor & online market opportunity sizing analyses, Matriarch created a complete custom omni-channel blueprint for Wild Yarn, as the guiding 'bible' for all digital marketing efforts of the team.
Extensive A/B ads creative testing - with the guidance of the custom blueprint, Matriarch Digital's in-house graphics designer's skills were put to the test. Every week, five new ad creatives were being tested across FB, IG & Pinterest until we had the winning ad sets & ad creatives to scale.
Product feed optimisations - Wild Yarn had new products launching every month. Therefore the Matriarch team ensured successful promotion of new products via a promotions calendar coordinated with consistent product feed optimisations in Google and Meta. This way, with every product launch, online audiences who'd be interested knew all about it!
