Bringing their Google Ads account to today's top 1% best practices - the campaign structure & settings were out of date. For example, there was no effective use of DSAs, keywords were structured in a restrictive way where Petz Park was losing out on reaching their potential customers, & bid strategies were not utilising Google's latest machine learning capabilities. The Matriarch team had to completely revamp Petz Park's approach to Google Ads, make sure that each campaign had a single goal/ purpose and that the campaigns were using all of the most powerful Google machine learning tools, settings and tactics available to reach new customers.
Competing for the most profitable audience - with Matriarch's network of partners, and our extensive use of third-party tools, we were able to conduct comprehensive audience research to understand how to best reach Petz Park's top potential customers, & comprehensive competitor research to understand how to compete on Google profitably.
Product feed optimisations & management - being an eCommerce business, Petz Park needs to have very strong product feed optimisations to make sure the right products are displayed to the right audience, 100% of the time. To do this, we needed to optimise all the different product feed attributes on an-ongoing basis (e.g. title, description, final URLs, colour, Google product categories, product sizing, etc.).
