+63% Leads & -20% CPA in 6 Months

Choosing the right ad platforms - Nurture Parenting already had a great following & some strong testimonials. Karen's years of experience & successful results were the key USPs we wanted to target our messaging toward families & new parents. With Matriarch Digital's extensive experience in the Baby & Parenting industry & data-driven audience research, there was no doubt Google & Pinterest would be the best platforms to reach this target audience.

Once we developed & implemented the 'low-hanging fruit', bottom-of-funnel strategy for both ad platforms, Nurture Parenting saw immediate positive results. With our 'proof-of-concept' ad testing done, we had the confidence to create & implement the full-funnel ad strategy, which took their conversions to the next level.

In the first 30 days of the 'bottom-of-funnel' ads being live, Nurture Parenting saw +28% uplift in their leads, month-over-month.

Seeing this success, we launched their 'full-funnel' campaigns as well in the 2nd month, which resulted in +32% uplift in leads, month-over-month.

By the 6-month mark, Nurture Parenting saw a total of +63% uplift in leads & -20% drop in CPA (cost-per-acquisition), compared to the 6 months' prior working with Matriarch.