Digital Marketing Blueprint - We created a complete market analysis that highlighted all the opportunities & risks Monarch would face with digital marketing. From these insights, we created an extensive, 20-page digital marketing strategy blueprint that would set Monarch up for success from day one. This blueprint acted as our bible, which contained Google Ads, Pinterest Ads & Email Marketing strategies, roles each person played, key metrics & goals defined, creative recommendations & guides, timelines we'd be working on, budget pacing & forecasts, traffic forecasts, revenue forecasts, exit strategies, & much more.
Strong Cadence, Accountability & Prioritisation - As our team began executing the action items, we knew by the 8th day that we had struck gold! To make sure this momentum was sustainable, we had daily WIP meetings, weekly round-ups & monthly strategic reviews to keep ourselves accountable & make sure that the digital marketing machine we were creating was strong & bulletproof. How? By focusing on the winning products and not wasting money & time on the losing products. For example, we categorised each product from low to high-priority, creating targeted campaigns around each group of products. The campaigns were split to target specific geographies with certain goals & customers in mind. Our team focused on driving awareness & sales across various markets, previously untapped by Monarch Store.
